Course description

The course provides support to CSOs that would like to start or improve their communication strategy through the use of social media. It helps in understanding how to use the most common social networks, like twitter, facebook, and linkedin and provide step-by-step suggestions to organise on-line petitions or campaigns.

The course is designed for staff of CSOs working in communication departments with a basic knowledge of the main social networks. It is conceived for beginners on the subject and do not need an in-depth experience.


The course is delivered through the on-line platform Forma.lms. It is divided into three modules. The first module introduces participants to social media concepts and tools. The second module guides participants to practically work on the most known social media, such as twitter, facebook linkedin and Youtube, by collaboratively posting and updating some pages created ad hoc for this course. The last module focuses on the creation of proper on-line campaigns by using tools, like Twibbon, Donate your account and Thunderclap or creating and sending newsletter through mailchimp. An online tutor guides participants through their learning experience, including facilitating collaborative work and knowledge exchange throughout the course.

Main Objective

The overall objective of the course is to empower the staff of CSOs to recognize the potential of Social Media and make innovative use of these tools to improve the communication strategy and enhance the institutional image of their organizations and to support their advocacy and awareness campaigns.

By the end of this course, participants will become familiar with the use of social networks and will be able to start on-line campaigns according to their communication strategy.

Course Modules

  • Create your social media strategy

Social media is quickly becoming the best way to get your message to the widest number of people. To use social media effectively, you should have a clear plan in mind of who your audience is, which social media platforms are most suited to that audience, and what results you hope to gain from your efforts. Keep in mind that like all technology, social media is constantly changing and growing, and you will need to keep evaluating your social media plan to make sure that you are maximizing your reach and meaningfully engaging your audien

  • Become more social: use Twitter, Facebook and linkedin

You may or may not be using these, but the age of new media has arrived. Organisations cannot afford to ignore “new media” and need to reinvent their information dissemination, communication and outreach strategy accordingly. In this module you will learn how and when to communicate your messages through the main social media. Some tools can help you in implement an effective social networks strategy, managing your twitter, facebook and linkedin accounts and scheduling posts (e.g. BufferApp, Hootsuite).

  • Support your advocacy campaigns through social media

Why and how to use the social media to promote awareness campaigns? Use storify to tell your stories, donate your account, thunderclap, twibbon to conduct an online campaign and mailchimp to send newsletter.

Course Requirements

This is an online course, thus it will require a computer with an internet connection and a web-browser (e.g. Internet Explorer, Firefox). A reliable Internet connection is necessary throughout the course duration. All the course materials are provided in the course modules. Participants are not required to purchase any additional materials, resources, or books.

Duration and Additional Features

This is an on-line self-learning course and offers high degree of flexibility to participants who are free to follow the lessons at any time, but are requested to complete the course within its global duration of 15 days. The average duration of the course is 3 days.

The course is in English and it is free of charge.

Application Procedure

To attend this course, you should first Register to the e-learning platform (click here) and then choose the course that you wish to attend from the course catalogue. You will receive an email of confirmation of the registration to the course, that however will be accessible from the 1st day of the course period.